XM Knowledge Base
How Bruce Temkin shaped the CX profession - and how he’s doing the same for XM
For over 20 years, Bruce Temkin has been a central figure in the world of CX. From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA)...
By Bruce Temkin
Find out how UnitedHealthcare turns experience challenges into opportunities to delight customers
The healthcare industry is one of the fastest-growing spaces in America, particularly as the baby boomer generation reaches old age. In the last year, healthcare became the largest supplier of US jobs...
By Tami Reller
Hear how American Express brings the voice of the customer to life
This is the first installment of our new blog series, “Customer Experience Visionaries.” In each post, we’ll feature highlights from a conversation with a Customer Experience thought leader on c...
By Luis Angel-Lalanne
11 times we made dreams come true at X4
Photo by Rhonda Abrams of USA TODAY. Every year at X4, the Qualtrics Dream Team works tirelessly to make our attendees’ dreams come true. It all started in 2014 when one attendee asked for help buy...
By Daniel Saunders
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
By Jessie Kingsford
The top customer experience (CX) conferences for 2021
If you’re looking to keep up to date with CX trends, take advantage of professional development and networking opportunities, and give your team a break from the everyday, why not add some of these ...
By Harry Gough
23 customer experience thought leaders to follow on Twitter
Customer experience is all the rage right now if your organization is not working to delight your customers, you will fall behind. According to a Watermark study on customer experience, “companies ...
By Diana Kaemingk
25 reasons why customer service is vital in 2023
Consumers today expect a great experience and how you deliver customer service is at the heart of it. Brands that meet their consumers’ needs are setting themselves up for success; they’ll improve...
By Harry Gough
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