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4 takeaways for government leaders from X4 2024

Government agencies often struggle to prioritize improvements that will make the most impact on the experience for customers and employees. At this year’s X4, we heard from various government leader...

By Qualtrics

Conversational vs. Generative AI: What’s the difference?

Generative AI is a key buzzword in the world of artificial intelligence. How is it different to conversational AI, and what does the implementation of this new tool mean for business? Read on to disco...

By James Skay, Rosemin Anderson

Qualtrics named a Leader in Forrester Customer Journey Orchestration Platforms Wave

The Forrester WaveTM: Customer Journey Orchestration Platforms, Q2 2024 has been published, and we’re proud to reveal that Qualtrics has been named a Leader among top vendors in the CJO market! I...

By Qualtrics

How to predict customer behavior

What if a business could fulfil customers’ wants and needs before they’ve even asked for them? Welcome to the world of predicting consumer behavior. What is customer behavior prediction? ‘Cust...

By Ruth D'Alessandro

Meet the industry leaders addressing rising expectations with XM

Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...

By Erica Evans

Must-read customer experience books for 2024

It’s that time again – we’ve published our 2024 reading (and listening) round-up for CX professionals looking to refresh their expertise and prime their thinking for the year ahead. Developin...

By Qualtrics

How DISH is using insights to set the stage for post-merger success

DISH is entering an ambitious new chapter as a business, equipped with exciting technology and market opportunities and fueled by meaningful insight into customers and employees. DISH’s commitment t...

By Erica Evans

Improving government customer experience: Insights from rankings and research analysis

CX is having a moment in government. But many leaders don’t know where to start or what “good” looks like. New research from Qualtrics across all 50 states answers these and other questions. ...

By Crosby Burns

Balancing value to your customers, employees, and business

Value only exists with context. Your customers, employees, and business all value different things. Aligning your focus to what your stakeholders value leads to high-quality, effective decisions. X...

By Elizabeth ErkenBrack Ph.D., Topher Mitchell

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