XM Knowledge Base
30 customer experience statistics to know for 2022
A product is a product is a product is a product - except when it’s more than that. In a market inundated with choices for every product imaginable, it’s no longer enough for companies to rely ...
By Campbell George
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
By Dave Vannette
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...
By Dave Vannette
How to Build Your Own Interactive Quiz
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...
By Rachel Barker
How to Keep Your Surveys Out of the Spam Folder
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...
By Braydon Anderson
Profiling survey questions: A template you can use right away
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...
By Braydon Anderson
Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
By Dave Vannette
4 Key Steps to Recruiting Your Own Research Panel
In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...
By Braydon Anderson
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