XM Knowledge Base
7 ways to improve online reviews
Online reviews hold tremendous power. Case in point: last month, before dining at a restaurant that was recommended to me, I quickly looked up its rating on Google. The first couple of reviews mention...
By Diana Kaemingk
5 easy ways to use customer testimonials in your marketing efforts today
This is a guest post from our friend, Jordan Wahl, of G2 Crowd Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermi...
By Qualtrics
Hear how American Express brings the voice of the customer to life
This is the first installment of our new blog series, “Customer Experience Visionaries.” In each post, we’ll feature highlights from a conversation with a Customer Experience thought leader on c...
By Luis Angel-Lalanne
The 3 Critical Stages of Event Feedback
Whether you’re a full-time events manager, or you were put in charge of your company’s networking luncheon, collecting feedback is a critical part of event planning and executing a successful eve...
By Kortney Osborne
6 Ways Disney World delivers top customer experiences
When it comes to world-class customer experience (CX), Walt Disney World is at the top of the list. Disney delights its customers young and old, from the moment they purchase their tickets to the mome...
By Diana Kaemingk
7 dynamic ways to improve customer experience in banking
Providing an excellent customer experience is important for any company, but it’s crucial in the financial services industry. Customers today have access to hundreds of options when deciding who wil...
By Diana Kaemingk
Reducing customer churn for banks and financial institutions
In the banking industry, there’s no shortage of options for customers when choosing where to put their money. Where once you simply chose your local bank - after all, you needed a convenient branch ...
By Diana Kaemingk
How Tesla Drives Top Customer Experiences
It’s no secret that many consumers dread the car-buying process. The drawn-out negotiations, quota-driven salesmen, and high-pressure buying tactics leave consumers weary and disenchanted. In fact, ...
By Diana Kaemingk
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.