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Your guide to developing a digital brand strategy

Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...

By Shane Barker

9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics

Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

By Sarah Fisher

Understanding human behavior: The softer side of experience management

Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...

By Isabelle Zdatny

Experience management 101: The what, why, and how of XM

As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...

By Bruce Temkin

7 proven ways to measure brand equity

What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavio...

By Adam Bunker

Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

By Qualtrics

Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

By Sarah Fisher

Social listening: What it is and why it matters

As one of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social...

By Harry Gough

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