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How customer experience helps bring Open Universities Australia’s brand promise to life

Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...

By Qualtrics

How to Optimize Your Research to Navigate Business Uncertainty

Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...

By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell

How Rihanna and FENTY took celebrity
entrepreneurship
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics

Your guide to developing a digital brand strategy

Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...

By Shane Barker

9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics

Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

By Sarah Fisher

Understanding human behavior: The softer side of experience management

Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...

By Isabelle Zdatny

Experience management 101: The what, why, and how of XM

As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...

By Bruce Temkin

7 proven ways to measure brand equity

What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavio...

By Adam Bunker