Market Research Articles and Resources

Market Research

The ultimate guide to market research: How to conduct it like a pro

Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.
27 min read

Qualitative Research

Your ultimate guide to qualitative research (with methods and examples)

You may be already using qualitative research and want to check your understanding, or you may be starting from the beginning. Learn about qualitative research methods and how you can best use them for maximum effect.
31 min read

Panels & Samples

What is a research panel (and should we have one)?

There is often confusion between having a research panel and buying a sample from a third party panel provider. In fact, these are two different solutions to the same need. To help you decide what’s right for you, we break down the difference between managing your own research panel and buying a sample.
10 min read

Sampling

How to determine sample size

Sample size can make or break your research project. Here’s how to master the delicate art of choosing the right sample size.
12 min read

Market Segmentation

What is a user persona and how do I make one?

Creating personas can be extremely beneficial for making effective design, product and content decisions. Learn how to make and utilize user personas with our guide below.
14 min read

Analysis & Reporting

Survey data analysis and best practices for reporting

Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.
20 min read

Focus Groups

The definitive guide to focus groups

Interested in focus groups but not sure where to start? Use our definitive guide to grasp the essentials and learn how you can leverage focus groups to better know your audience.
15 min read

Surveys

What is a survey? (Benefits, tips, best practices & free survey tools)

It’s a simple question. But as with many things, the answer is more complex than you’d think. Surveys can take many forms but are most common as a questionnaire, either written or online.
18 min read

Text Analytics

Text analysis: definition, benefits & examples

Find out how text analysis software works, and how you can use it to find breakthrough insights in unstructured data to take your customer, employee, brand, and product experience programs to another level. Written by Rohan Sinha, Senior Principal CX at Qualtrics.
45 min read

Interviews

User interviews: definition & questions to ask

What do your users need — and how should you engage with them? Here we explain how you can get to know your users, and their expectations of your products and services, with our complete guide to user interviews.
25 min read

Distribution & Response

How your survey distribution methods can impact your research results

Effective survey distribution means you can reach your target customers more effectively, get better response rates, and better quality data. Learn which survey distribution methods will give your team the best chance of success.
23 min read