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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics


Top 3 unmissable customer experience books for 2022

Our 2022 Global Consumer Experience Trends report revealed that consumers are more disenfranchised with customer experience than ever - and without drastic action, they’re not going to stick around....

By Qualtrics


Top branding trends for 2022

2022’s branding trends will shape how your particular brand is perceived by the wider world. Nail your brand strategy with Qualtrics’ latest tips for branding in 2022. In 2022, brands are going...

By Qualtrics


Top industries for social customer service

Social media has made it easy for people to vent about bad service. Companies no longer control the terms of engagement with customers for customer service. It’s the customer who determines when and...

By Qualtrics


80% of customers said they have switched brands because of poor customer experience

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely ...

By Qualtrics


7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising...

By Qualtrics


Qualtrics Acquires SurveyVitals, a Trusted Healthcare Experience and Analytics Company

Today, we are excited to share that we have acquired SurveyVitals, a 20-year healthcare experience and analytics expert that is helping organizations deliver incredible patient experiences at scale. ...

By Qualtrics


Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021

The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...

By Qualtrics


New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...

By Qualtrics


2021 XMI Customer Ratings benchmarks now available

Close competitive gaps faster with our XMI Customer Ratings benchmarks. Here’s what to expect. With barriers to entry for businesses and customer switching costs at an all-time low, you need to b...

By Qualtrics


Research: Nearly 30% of unvaccinated workers would consider lying about their vaccination status

New research from Qualtrics revealed that nearly 30% of unvaccinated workers would consider misrepresenting their vaccination status or fabricating documents for a variety of reasons including keeping...

By Qualtrics


Why your leaders will leave in 2022 — and what you can do about it

A leadership exodus is coming. Learn why senior leaders – and female senior leaders, in particular – are leaving and what actions your organization can take now to retain your leadership talent. ...

By Qualtrics


The future of employee experience: 22 predictions for 2022

What lies ahead for employee experience (EX) in 2022? We asked our team of XM Scientists and employee experience experts to forecast the challenges and opportunities for the year ahead. Here are their...

By Qualtrics


How to retain top talent during the Great Resignation

The pandemic changed peoples’ lives, and their work needs to adapt to them, not the other way around. Learn from experts on how to retain top talent, make future-of-work decisions, address DEI gaps,...

By Qualtrics


Meet our 2021 XM Partner Award winners

Since its inception in March 2018, the Qualtrics Partner Network (QPN) has provided organizations with access to best-in-class experience management consulting, technology, and services. To recognize ...

By Qualtrics