XM Knowledge Base
Qualtrics
Author Bio
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.
With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.
Articles attributed to Qualtrics
How much does advertising on social media really influence the customer experience — even when they’ve signed off?
"Social media has become an advertising machine. Brands have flooded these platforms to place products in front of consumers and have created massive influencer programs to nudge users into making a p...
By Qualtrics
How socioeconomics is impacting your workforce: What every leader should know
History has shown that in uncertain times, social and economic factors impact the workforce at high levels. As personal and professional begin to overlap for most employees — these outside factors w...
By Qualtrics
Market research vs. marketing research — What's the difference?
Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...
By Qualtrics
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
How to measure service quality
It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...
By Qualtrics
The other COVID-19 crisis: Mental health
Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...
By Qualtrics
How ready are we to work from home?
The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...
By Qualtrics
Listening is more important than ever: Qualtrics is now offering its survey software for free
Over the past several weeks, our world has changed and we are all adjusting to a new normal. With the evolving situation surrounding COVID-19, organizations and governments are taking unprecedented st...
By Qualtrics
4 ways to build a positive experience for teams new to remote work
We’re working in a brand new normal, and we all have to get the experience right. At Qualtrics, to limit the spread COVID-19, we have implemented Mandatory Work from Home across our 25 global off...
By Qualtrics
How to keep remote employees engaged in 2022
More employees are working at home during Covid-19 than ever before. How can organizations keep up with their remote employees’ requests for more culture and flexible support? It’s clear that r...
By Qualtrics
9 essential traits of effective managers (and how HR can help)
To roll out an employee experience (EX) initiative is to fully appreciate the impact people leaders have in your organization. Not only are managers the “boots on the ground” of any EX plan, but t...
By Qualtrics
5 easy ways to use customer testimonials in your marketing efforts today
This is a guest post from our friend, Jordan Wahl, of G2 Crowd Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermi...
By Qualtrics
Citing Qualtrics in academic research
Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...
By Qualtrics
