XM Knowledge Base
Qualtrics
Author Bio
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.
With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.
Articles attributed to Qualtrics
The role of choice architecture in designing experiences
Learn more about the history of choice architecture, the six key elements that make it up, and how you can apply choice architecture to design better experiences for your customers, employees, and oth...
By Qualtrics
How our phones affect our work-life balance
When the pandemic hit, many of us were suddenly asked to merge our work space and our personal space into one — but not just physically. As we (literally) brought our work home with us, it became mo...
By Google, Qualtrics
Nebraska Medicine: Using Qualtrics to listen, improve, and engage
“Engagement is a point in time metric,” explains Brian Jefferis, Talent Management Senior Analyst, Nebraska Medicine. “There’s a short lifespan – or half-life – for engagement data as it r...
By Qualtrics
QR codes for exceptional in-store customer experience
2020 certainly delivered some surprises. One was the resurrection of the QR code, which went from being a quaint-but-clunky marketing device in the early 2000s to a slick, touchless solution, invaluab...
By Qualtrics
What is experience design?
How can you put people at the heart of your design decisions to elicit an emotional response about your products, services, brand, or workplace? Our guide to experience design will help you understand...
By Qualtrics
What is design research methodology and why is it important?
Fact Checked by: Karen Goldstein Reviewed by: Melody Wu From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is whe...
By Qualtrics
How to reduce bias in interviews
Hiring the best people for your organization requires removing bias from your interviews. Find out what they are, why it's important, and how to do it at every touchpoint. At every step of the cand...
By Qualtrics
5 must-read market research books
Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...
By Qualtrics
6 world-class B2B CX examples to learn from
Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...
By Qualtrics
How to get employee recognition right for both remote and hybrid teams
Employee recognition drives engagement and helps foster a sense of belonging at work – even when your team is remote. Here’s how to get it right. A quick keyword search reveals lots of conventi...
By Qualtrics
9 ways to be a more effective manager
As a manager, your job is to help your people thrive. Here are our tips for effectively listening to your employees’ needs and turning those insights into action. Managers play a formative role i...
By Qualtrics
Rating vs. ranking: which question type is best for your data?
When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...
By Qualtrics
How we encourage belonging among employees: eCommerce fashion brand Myntra
The key drivers of employee engagement shifted significantly during 2020 – belonging and well-being are now at the top of the list. So how can your organization create a culture where these drivers ...
By Qualtrics
The strategic role of IT in designing employee experiences
Never before has IT been so essential for businesses. It connects us with colleagues and customers, increases productivity and helps us deliver our best work. While most of us are in lockdown duri...
By Qualtrics
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
