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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


Introducing Discover — a powerful new set of products on the XM Platform

Today, we’re delighted to lift the lid on one of the most exciting updates to The Experience Management Platform™ in half a decade — a powerful new set of capabilities called Discover. Since ...

By Qualtrics


9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics


Top industries for social customer service

Social media has made it easy for people to vent about bad service. Companies no longer control the terms of engagement with customers for customer service. It’s the customer who determines when and...

By Qualtrics


80% of customers said they have switched brands because of poor customer experience

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely ...

By Qualtrics


7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising...

By Qualtrics


Qualtrics Acquires SurveyVitals, a Trusted Healthcare Experience and Analytics Company

Today, we are excited to share that we have acquired SurveyVitals, a 20-year healthcare experience and analytics expert that is helping organizations deliver incredible patient experiences at scale. ...

By Qualtrics


Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021

The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...

By Qualtrics


New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...

By Qualtrics


Why your leaders will leave in 2022 — and what you can do about it

A leadership exodus is coming. Learn why senior leaders – and female senior leaders, in particular – are leaving and what actions your organization can take now to retain your leadership talent. ...

By Qualtrics


Navigating PII, PHI, HIPAA and COVID Workforce Vaccination & Testing Requirements

With the new executive mandate enforcing COVID-19 workforce vaccination and testing requirements for many businesses across the US, how can you ensure compliance while also navigating PHI, PII, and HI...

By Qualtrics


Top Executives Expect to Spend More to Meet Rising Customer and Employee Demands

In the midst of the pandemic and ongoing labor shortage, C-Suite executives say customers and employees will become more demanding in the coming months, and spending will increase around technology, h...

By Qualtrics


EX25: The next generation of employee engagement

Employee surveys have been in use since the 1970s when they focused on gauging people’s satisfaction with things like pay rate, schedule, and office space. As the decades passed, companies began to ...

By Qualtrics


How one of Asia’s leading communications technology companies is rethinking the employee experience

Steve Bennetts, EX Solutions & Strategy   Like every organization across the world right now, Singtel - one of Asia’s leading communications technology companies - in designing new wo...

By Qualtrics


Certified Questions: Expert-designed, more reliable results

Certified Questions prepare organizations to be inclusive and exhaustive, without exhausting your targeted audience. In the world of research, it has become imperative that we capture the right voi...

By Qualtrics


Here’s what leaders should know before designing the workplace of the future

More than a year ago, we commandeered couches and erected office nooks in our bedrooms as we hunkered down to work from home for what (we assumed) would be a few months, at the most. Now, many of us a...

By Qualtrics