XM Knowledge Base
Qualtrics
Author Bio
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.
With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.
Articles attributed to Qualtrics
How to get employee recognition right for both remote and hybrid teams
Employee recognition drives engagement and helps foster a sense of belonging at work – even when your team is remote. Here’s how to get it right. A quick keyword search reveals lots of conventi...
By Qualtrics
9 ways to be a more effective manager
As a manager, your job is to help your people thrive. Here are our tips for effectively listening to your employees’ needs and turning those insights into action. Managers play a formative role i...
By Qualtrics
Rating vs. ranking: which question type is best for your data?
When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...
By Qualtrics
How we encourage belonging among employees: eCommerce fashion brand Myntra
The key drivers of employee engagement shifted significantly during 2020 – belonging and well-being are now at the top of the list. So how can your organization create a culture where these drivers ...
By Qualtrics
The strategic role of IT in designing employee experiences
Never before has IT been so essential for businesses. It connects us with colleagues and customers, increases productivity and helps us deliver our best work. While most of us are in lockdown duri...
By Qualtrics
Building a career in XM: Focusing on soft skills, which are often hard to learn
Professionals who have become experience management (XM) experts in the last 10 or 20 years have often drawn on the building blocks of other experiences to get to where they are today. The discipline ...
By Qualtrics
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
How socioeconomics is impacting your workforce: What every leader should know
History has shown that in uncertain times, social and economic factors impact the workforce at high levels. As personal and professional begin to overlap for most employees — these outside factors w...
By Qualtrics
Market research vs. marketing research — What's the difference?
Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...
By Qualtrics
XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more... Visit the XM Ins...
By Qualtrics
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
How to measure service quality
It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...
By Qualtrics
The other COVID-19 crisis: Mental health
Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...
By Qualtrics
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...
By Qualtrics
How ready are we to work from home?
The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...
By Qualtrics
