XM Knowledge Base
Qualtrics
Author Bio
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.
With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.
Articles attributed to Qualtrics
Experience Symposium 2021: 3 government highlights
The public sector track of the Experience Symposium saw thought leaders and practitioners explore everything from the role of transparency in building trust in government, to enabling public sector em...
By Qualtrics
3 things we learned about student experience at the Experience Symposium
At the Qualtrics Experience Symposium, we heard from thought leaders and educators about new approaches to student experience that spanned everything from supporting student well-being and improving t...
By Qualtrics
QR codes for exceptional in-store customer experience
2020 certainly delivered some surprises. One was the resurrection of the QR code, which went from being a quaint-but-clunky marketing device in the early 2000s to a slick, touchless solution, invaluab...
By Qualtrics
The bumper collection of 20 experience design books
If you’re new to experience design or a seasoned expert, our curated list is packed full of our favorite books that give you outstanding UX inside information. User experience (UX) is not just on...
By Qualtrics
3 times experience design delivered breakthrough results
Pinterest: Understanding and responding to creators’ needs In internet years, Pinterest is a veteran. Founded in 2009, its first incarnation was as a place to ‘pin’ or save things you found on ...
By Qualtrics
What is experience design?
How can you put people at the heart of your design decisions to elicit an emotional response about your products, services, brand, or workplace? Our guide to experience design will help you understand...
By Qualtrics
What is design research methodology and why is it important?
Fact Checked by: Karen Goldstein Reviewed by: Melody Wu From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is whe...
By Qualtrics
How to reduce bias in interviews
Hiring the best people for your organization requires removing bias from your interviews. Find out what they are, why it's important, and how to do it at every touchpoint. At every step of the cand...
By Qualtrics
WorkDifferent: Three things we learned about moving forward in 2021
At WorkDifferent 2021, we heard from seven-time Superbowl winner Tom Brady, Peloton instructor Ally Love, and leaders at iconic brands like Volkswagen, Pinterest, Uber Eats, and more about how they’...
By Qualtrics
5 must-read market research books for 2022
Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...
By Qualtrics
Designing the future of work: 3 steps to improve the digital workspace experience
Organizations that design digital workspace experiences with employees at the forefront will outpace those who simply allow for remote or hybrid work. Here’s how your organization can get ahead. ...
By Qualtrics
Want to improve customer experience? Improve the agent experience first
Happy contact center agents mean happy customers. But investment in agents doesn’t just improve CSAT – it also cuts the cost of employee attrition, and builds a pipeline of expert talent. To keep...
By Qualtrics
Why agile workforces are key for good CX – and how to build them
In contact centers, agility is a critical quality. A truly agile workforce can flex around changing contexts and customer demand. But how do contact center leaders build empowered, agile teams? The ri...
By Qualtrics
6 world-class B2B CX examples to learn from
Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...
By Qualtrics
Why use enterprise survey software for global surveys?
When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...
By Qualtrics
