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Luke Williams

Author Bio

Luke Williams, is a Senior Vice President & Senior Principal XM Catalyst at Qualtrics’ XM Institute. Luke Williams is an award-winning CX practitioner and a researcher, speaker, and thought leader at Qualtrics.

Articles attributed to Luke Williams

In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs

Unstructured data is becoming an increasingly important part of a successful listening program. Luke Williams, Qualtrics XM Institute was joined by Matt Dixon, Chief Product and Research Officer of...

By Luke Williams, Matt Dixon

Featured Posts

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Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

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35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

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Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

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