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Ken Choi

Author Bio

Ken has over 18 years of experience in brand strategy and research. Previously a director and head of Quantitative Research at an insights consultancy, he’s passionate about unbundling complex issues and communicating clear growth strategies to drive business impact. He has experience working on large-scale, global research programs and has conducted brand strategy and growth innovation research in over 45 countries.

As a Solutions Strategist for the Asia Pacific & Japan region, he is focused on designing best-in-class technology and service solutions to help brands develop and maintain consistent and engaging experiences with their audiences.

Articles attributed to Ken Choi

Best strategy & research books to read in 2024

In a world where staying ahead of the curve is crucial, diving into the right resources can make all the difference. But the big question is of course ‘where do I start?’ Our ebook, 24 Essentia...

By Ken Choi

Featured Posts

The 4 market research trends redefining insights in 2025

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Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

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The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

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Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

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