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Justin Ethington

Author Bio

Justin Ethington is a contributor to the Qualtrics blog.

Articles attributed to Justin Ethington

15 survey questions for B2B buyer persona success

No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...

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Meet the industry leaders addressing rising expectations with XM

Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...

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It’s that time again – we’ve published our 2024 reading (and listening) round-up for CX professionals looking to refresh their expertise and prime their thinking for the year ahead. Developin...

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