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Joe Martin

Author Bio

Currently the VP of marketing at CloudApp with over 15 years of digital marketing experience. He has an M.B.A. from the University of Utah, and executive education in Entrepreneurship from Stanford.

Articles written by Joe Martin

What is customer acquisition cost (CAC) and How to calculate it

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ...

11min read

Featured Posts

Global consumer trends to watch out for in 2023

Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...

By Qualtrics

How effective leaders create excellent experiences to drive performance

What are the fundamental elements that enable organizations and leaders to not only create high-perf...

By Lisa Wager

The inequity of well-being at work: how organizations can take action

Well-being in traditionally marginalized groups can look different due to their unique lived experie...

By Qualtrics

Women in the workplace are most at risk for burnout and attrition

Organizations must address burnout and improve well-being for all employees, but especially for thos...

By Qualtrics