XM Knowledge Base
Harry Gough
Author Bio
With an English Literature degree from Loughborough University under his belt, Harry’s career has been all things content related ever since. He now spends his time helping Qualtrics tell the Experience Management story, showing the value that it brings to brands and most importantly, their customers.
Articles attributed to Harry Gough
What is omnichannel customer service?
Providing customer support solely through your phone channel isn’t enough to meet the expectations of today’s audiences. A well implemented omnichannel customer service strategy not only allows yo...
Harry Gough
How to create a digital transformation strategy
What is a digital transformation strategy? Digital transformation is often seen as a brand imperative in an increasingly competitive market, but what is it and how does a digital transformation strat...
, Fact Checked By Harry Gough
Contact center digital transformation: Your guide for success
With customers looking for more personal and more comprehensive experiences than ever, your contact center is likely inundated with requests and information. We look at the technology and processes be...
By Harry Gough, Rosemin Anderson
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Social listening: What it is and why it matters
As one of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social...
By Harry Gough