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Franck Sarrazit

Author Bio

Franck Sarrazit, PhD is a contributor to the Qualtrics blog.

Articles attributed to Franck Sarrazit

The benefits of a strong brand

After surveying hundreds of global business leaders, a Qualtrics-commissioned study from experienced research firm Forrester Consulting has revealed in-depth benefits of business branding. Taking i...

By Franck Sarrazit

Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...

By Franck Sarrazit

Featured Posts

X4 2024 Customer Experience Showcase: Strengthening the power of human connection

From automating repetitive tasks to acting on signals of frustration from your online customers, AI capabilities permeate every part of our CX platform, strengthening the power of human connection. ...

By Qualtrics

X4 2024 Employee Experience Showcase: Powering the future of work with AI

This year’s X4® revealed how a synergy of people science strategy and next-generation AI tools can take data and insights further, faster. Here’s how our tools are delivering powerful EX gains ev...

By Qualtrics

X4 2024 Strategy & Research Showcase: Introducing the future of insights generation

At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...

By Qualtrics

New innovations for the XM Platform showcased at X4 2024

At X4® 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down how organizations can deliver human-like experiences tha...

By Rachad Davis