XM Knowledge Base
Emily Geisen
Author Bio
Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles attributed to Emily Geisen
Tree testing 101: Elevating your user experience
Tree testing, a valuable UX research technique, assesses the ease with which users locate information on websites or applications. It can be employed to evaluate the navigation tree of an existing pla...
By Emily Geisen
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
By Emily Geisen
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
By Emily Geisen
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
By Emily Geisen