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Catherine Thurtle

Author Bio

Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.

Articles attributed to Catherine Thurtle

5 stages to evolving your CX program through the maturity model

XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to h...

By Catherine Thurtle

Top 10 HR conferences to check out in 2021

From what was once a back-office function, HR has evolved to a strategic position in charge of managing the full employee experience (EX). And at a time when remote work has abruptly become the nor...

By Catherine Thurtle

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Featured Posts

X4 2024 Customer Experience Showcase: Strengthening the power of human connection

From automating repetitive tasks to acting on signals of frustration from your online customers, AI capabilities permeate every part of our CX platform, strengthening the power of human connection. ...

By Qualtrics

X4 2024 Employee Experience Showcase: Powering the future of work with AI

This year’s X4® revealed how a synergy of people science strategy and next-generation AI tools can take data and insights further, faster. Here’s how our tools are delivering powerful EX gains ev...

By Qualtrics

X4 2024 Strategy & Research Showcase: Introducing the future of insights generation

At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...

By Qualtrics

New innovations for the XM Platform showcased at X4 2024

At X4® 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down how organizations can deliver human-like experiences tha...

By Rachad Davis