- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - Artificial Intelligence
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
- - Free Account
  - Product Demos
PRICING
LOGIN
SUPPORT

Catherine Thurtle

Author Bio

Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.

Articles attributed to Catherine Thurtle

The X4 2023 guide to skiing around Salt Lake City

Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...

By Catherine Thurtle

How to build belonging at work: 21 must-read books

2021 is the year of belonging. Here are 21 must-read books on how to build it within your organization and encourage everyone to feel safe and supported so they can be their authentic selves. Our 2...

By Catherine Thurtle

Free poll maker: Create and share polls quickly and easily

Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...

By Catherine Thurtle

How to encourage diversity and inclusion with employee resource groups

Right now every organization globally has a responsibility to promote diversity and inclusion. Don’t know where to begin? Go straight to the source: your people. Diversity and inclusion should be...

By Catherine Thurtle

Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

By Catherine Thurtle

5 stages to evolving your CX program through the maturity model

XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to h...

By Catherine Thurtle

Featured Posts

X4 London 2024: The power of humanised intelligence

On June 6, 2024, 1,500 XM leaders arrived at London’s Barbican Centre for a day of inspirational keynotes, action-oriented breakouts from adidas, Hilton, Nestlé and more, and the latest, cutting-ed...

By Aaron Carpenter

Qualtrics named a Leader in Forrester Customer Journey Orchestration Platforms Wave

The Forrester WaveTM: Customer Journey Orchestration Platforms, Q2 2024 has been published, and we’re proud to reveal that Qualtrics has been named a Leader among top vendors in the CJO market! I...

By Qualtrics

Meet the industry leaders addressing rising expectations with XM

Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...

By Erica Evans

Must-read customer experience books for 2024

It’s that time again – we’ve published our 2024 reading (and listening) round-up for CX professionals looking to refresh their expertise and prime their thinking for the year ahead. Developin...

By Qualtrics