Ben Rogers

Author Bio

Ben helps businesses around the world show how they are closing experience gaps with Experience Management. A reader, a skier, and an erstwhile researcher, he leads the customer marketing team at Qualtrics.

Articles attributed to Ben Rogers

Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

By Ben Rogers

Featured Posts

Leveraging experience to guide reform in government

Recently established and authorized by Congress, the Department of Government Efficiency (DOGE) is advocating for pivotal reforms aimed at enhancing the effectiveness and efficiency of federal operati...

By Sydney Heimbrock

2025 X4 Summit: Make Every Connection Count

As the world rapidly evolves, so does the landscape of customer and employee experience. Consumers have less money in their pockets and there’s been a continual decline in customer feedback. Employe...

By Rachad Davis

Making GovXM Stick: Government Service Delivery Improvement Act

Discover how the Government Service Delivery Improvement Act of 2025 (GSDIA) sets a new standard for accountability and service quality in the Federal government. This groundbreaking legislation, shap...

By Sydney Heimbrock

From scorecards to results: Improving federal employee performance in government

Decades of initiatives to improve federal employee performance have missed the simple answer: Listening works. Every new Presidential Administration comes into government vowing to fix deeply bro...

By Sydney Heimbrock