XM Knowledge Base
Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
By Dave Vannette
4 Key Steps to Recruiting Your Own Research Panel
In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...
By Braydon Anderson
Why including “don’t know” responses is hurting your survey data
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of ...
By Dave Vannette
Timing: A Secret Weapon
The Timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience. Imagine that you have a three-m...
By Kyle Francis
Why do people participate as respondents in a survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
By Scott Smith
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