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5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

By Qualtrics

What you need to know when selecting an academic research platform

While industries and geographies are at different stages of economic maturity there is a consistent driver moving each forward - academic research. Academic research is an essential component of al...

By Andrew Coffman

How to identify and resolve research problems

In this article, we’re going to take you through one of the most pertinent parts of conducting research: a research problem (also known as a research problem statement). When trying to formulate ...

By Scott Smith

How to Ask Sensitive Survey Questions

Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...

By Emily Geisen

An introduction to MaxDiff analysis & design

Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...

By Tim Daly

Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...

By Dave Vannette

Citing Qualtrics in academic research

Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...

By Qualtrics

How to Build Your Own Interactive Quiz

Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...

By Rachel Barker

How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...

By Braydon Anderson

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