2025 X4 Summit: Make Every Connection Count

As the world rapidly evolves, so does the landscape of customer and employee experience. Consumers have less money in their pockets and there’s been a continual decline in customer feedback. Employees have come to expect companies to listen to their needs – and react – without having to tell them face-to-face, forcing people teams to rethink how they deeply listen to their workforce. These shifts highlight how critical experience management is in improving revenue, reducing churn, and making more effective strategic decisions.

This year, we are thrilled to invite you to the Qualtrics X4 Summit—where innovation, collaboration, and transformative experiences converge. We hope you’ll join us March 18-20 where industry leaders will address solutions to the challenges above and the latest strategies, insights, and best practices that define today's experience management journey.

Come for the connections, stay for the collaboration

At the core of this year’s summit lies a singular theme: Make Every Connection Count. In an era where data-driven decisions can make or break a business, the ability to bring together diverse perspectives and collaborate effectively is more essential than ever. Not only will that theme come to life in the keynotes, breakout sessions, and workshops you attend during the event, but we’ve also added roundtables and various immersive sessions to our offerings.

These sessions will be led by an internal Qualtrics subject-matter-expert and allow attendees to collaborate directly on a range of topics including: consumer trust, synthetic panels, and quantifying the impact of EX programs. Attendees will also have the opportunity to workshop prompts with their peers, bringing shared insights to the forefront. Whether it’s understanding customer sentiment, improving employee engagement, or honing product development, collaboration will enable you to go past silos, fostering innovation and driving success.

Being with 10,000 people who are all running the same pace and sharing the same vision. It’s so powerful! - Kimberly Busch, Blue Cross Blue Shield of North Dakota

What to Expect at the X4 Summit

Keynote Speakers: Attend enlightening keynote sessions featuring influential figures who have paved the way in experience management. Their stories will inspire you and provide valuable takeaways to implement back at your organization. You’ll also get a glimpse into future Qualtrics innovations and be the first to know what’s coming in the immediate future.

Dynamic Breakout Sessions: This year's X4 Summit features an impressive lineup of industry leaders, experts, and visionary thinkers who will share their insights on the latest trends shaping experience management. You’ll leave with practical takeaways and next steps that can unlock new opportunities and drive business-forward initiatives.

Interactive Roundtables: Get hands-on experience where you can collaborate with peers, brainstorm ideas, and tackle real-world challenges together. These sessions will be facilitated, hyperfocused on a key topic and are designed to foster creativity and innovation, allowing you to take away strategies that you can implement with your team.

Networking Opportunities: The X4 Summit is a melting pot of professionals from various industries. This year, we’ve purposefully built in time between sessions so you can connect with like-minded individuals, share your experiences, and discover solutions that enhance your organization’s strategy without the stress of attending sessions with little, to no downtime.

Can’t miss sessions at this year’s event

Customer Experience

• Turning digital listening into scalable CX success | ServiceNow
• Forging deeper customer insights through AI-powered conversations | Fiserv
• Consumer trust: The basics and best practices to follow | Qualtrics

Employee Experience

• Beyond the aisles: Shaping a better workplace through listening | Walmart, Inc.
• Embracing emerging technology to elevate the employee experience | Ford Motor Company
• Effective listening practices in a world with too much noise | Qualtrics

Strategy & Research

• Bringing new insights to life with synthetic data | Booking.com
• Exploring a new age of AI research | Google Labs
• The power of connected insights for strategic impact | Workday

Join us and be a part of the experience

The Qualtrics X4 Summit isn’t just another conference; it’s an experience—a collaborative journey to discover how embracing diverse thoughts and talents can propel your business in a competitive market. It’s where shared stories ignite new ideas, and collective experiences lead to individual growth.