XM Knowledge Base
Candidate experience management software
Make candidate experience your competitive advantage
Candidate experience doesn’t just impact the quality of your talent attraction and hiring –it impacts your employer brand, the employee experience for those who are hired, and even company performance.
Design + improve your candidate experience
- Build a winning talent brand that attracts the
best candidates - Grow candidate pipeline and accelerate candidate conversion rate
- Reduce your costs by tightening up processes around sourcing, recruiting, and interviewing talent
End-to-end insights
for every touchpoint
that matters
Close experience gaps in your recruitment process with invaluable candidate insights.
- Multi-touch programs: drill deeper into any stage of the candidate journey to see what went well and the actions you need to take to improve the experience for your candidates
- Contact frequency: you’ll get the data you need for every stage of the candidate’s experience, while making sure you’re not over surveying. You’ll have total control over how often, when, and how your candidates are contacted based on your preferences.
Jump start your program with research-backed expertise
We know that candidate experiences differ from role to role and organisation to organisation. That’s why our solution is built to flex to your needs. Our candidate experience question library enables you to pick and choose from expert-designed questions and dive deeper into important aspects of your candidate experience.
What is candidate experience?
The candidate experience is how job seekers perceive and feel about your hiring process (and company) from beginning to end. This includes everything from the initial job search and application to the interview process and eventual onboarding.
Companies with great candidate experiences act on and personalise every touchpoint, helping them to not only attract the best talent, but also elevate their brand in the process. They also leverage end-to-end insights — through surveys and analytics — to identify experience gaps across the recruitment strategy and understand the actions they need to take.
Having a great candidate experience strategy is crucial because in today’s market, candidates hold all the cards. Therefore, to bolster talent acquisition, companies must make employer branding and recruitment strategy a core part of what they do.
Frequently asked questions
Like how employee experience solutions evaluate how employees feel about the companies they work for, candidate experience operates in much the same way — but for job seekers.
A good candidate experience acknowledges the challenges, concerns and needs of each applicant to create an engaging and structured candidate journey from start to finish.
This includes clear job descriptions, prompt communication (whether an applicant is successful or not), challenges that enable applicants to showcase their real abilities, briefing and debriefing to help them feel comfortable, post-interview surveys to identify areas of improvement, structured processes and much, much more.
With a good candidate experience, even if a candidate is unsuccessful — or you happen to find someone more suited to the role — you can maintain a great pool of quality candidates, many of whom you might deem suitable for other positions.
Candidate experience is important because it helps companies to make a great first impression, attract the most qualified candidates and increase the likelihood of applicants accepting to work for them. A good candidate experience strategy will increase candidate engagement as well, which is absolutely essential in today’s market.
When a candidate has a bad experience — whether because of the process, hiring manager or poor communication — it reflects poorly on the company. Applicants who choose to withdraw from the recruitment cycle might leave negative reviews or persuade others to not apply, hindering opportunities for companies to attract the best talent.
Candidate experience software (or candidate experience platforms), enable organisations to not just manage the candidate experience, but also leverage smart technologies to personalise the experience, uncover opportunities and make recruiters more efficient.
The net result of candidate experience software is that it helps elevate brands to a new level. Recruitment is no longer a textbook exercise but a core part of the overall experience an organisation delivers — which pays tremendous dividends in terms of brand sentiment and building deeper connections with candidates.
Candidate experience software also helps organisations to build career sites or content repositories for candidates to browse. Through these platforms, they can find out more about the role they’re applying for — from who they’re going to work with to information about the wider company.