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The leading customer experience platform

Hear customer feedback from every channel, surface real-time insights, and take the right actions at the right time to reduce friction and improve the experience across all touchpoints in the customer journey.

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The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences


Loved by analysts. Adored by customers.

EmployeeXM has been named by Forrester as a leader. And our customers are pretty happy too…

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See how it works

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Digital customer experience software

Design digital customer experiences that drive results

Bring together experience data, behavioral heuristics, and journey optimisation to eliminate guesswork. Design, visualise, and orchestrate digital experiences that are optimised for the metrics that matter most to your business.

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Deliver in-person experiences with bottom-line impact

Turn every physical customer interaction into an opportunity to increase revenue and loyalty with real-time insights surfaced from both customer and employee feedback.

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Contact center experience software

Make your contact center your competitive advantage

Qualtrics brings together omnichannel analytics and AI-powered automation to help you understand customers better than ever, respond in the right ways every time, and keep every customer happy — all while reducing the cost to serve.

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The operating system for breakthrough customer experiences

  • No-code, drag-and-drop survey builder
  • Omni-channel distribution inc. mobile, web, email, social + more
  • Pre-built projects and programs by industry and use case
  • Intuitive, real-time dashboards customisable by role
  • Automatic alerts via web, mobile and 3rd party tools
  • Powerful text, stats, voice, and predictive analytics
  • Recommended actions based on deep insights
  • Closed-loop ticketing tools built-in
  • Integrations into your existing tools and processes
  • Automated actions and workflows
  • Enterprise-grade security as standard
  • Access to Qualtrics consulting services and 120+ partners

Book your personalised demo today