Featuring

Qualtrics Senior Principals:

Vicky Katsabaris
(APJ CX Strategy)
Steve Bennetts
(Global EX Strategy)

Research has shown that the employee and the customer experience are inevitably linked, yet the related programs are usually planned and run separately within an organisation. In the experience economy, happy staff make for happy customers and in-turn happy customers lead to greater brand loyalty, increased sales and more profit.
 
Every touchpoint in a customer’s experience shapes customer sentiment. With employees as a crucial touchpoint, having a workforce of brand ambassadors that delivers a consistently differentiated customer experience has never been more vital. To build that workforce, all departments within an organisation including marketing, customer service and HR need to work together.
 
By attending this first session, you will also be able to identify areas of opportunity within your organisation to work better together as one team to drive better experiences.