XM Knowledge Base
EBOOK
Best practice for quantitative and qualitative research design
When it comes to capturing and uncovering deeper and more meaningful insights from your research, combining quantitative and qualitative techniques is considered best practice.
But if you’re new — or want to take your analytical capabilities further — how can you better utilise these techniques?
In this short guide, we’ll provide you with the foundational knowledge you need to create effective quantitative surveys and carry out qualitative research that glean the most actionable data.
In this ebook, you’ll learn:
- How to develop great quantitative survey questions
- Common methods and best practices for qualitative research
- The best ways to elevate your research using technology