Skip to main content
Qualtrics Home page

Ebook

Combining your EX and CX to
fuel business growth

A florist holds a card reader to help a customer check out.

Every business leader understands that happy employees deliver great customer service, which in turn increases brand reputation and attracts more business.

But when you’re being asked to do more with less, the challenge is identifying which employee behaviors affect brand and customer outcomes to drive bottom line revenue and business success.

However, by combining employee experience (EX) and customer experience (CX) data, you can get holistic insight into their relationship, and how specific interactions can benefit your entire organisation.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this ebook you’ll learn:


  • The business benefits of combining your EX and CX to fuel growth
  • How to measure the impact of the subsequent actions you take
  • The success other organisations have achieved by combining their EX and CX
  • Our best practices for getting the most out of an EX and CX program or analysis

The world’s top brands trust Qualtrics to deliver breakthrough experiences