Skip to main content
Qualtrics Home page

2024 CONSUMER TRENDS REPORT

Your CX playbook for the year ahead

2024

Amid the buzz and excitement of AI, in 2024 organisations must not lose sight of what matters most to their success — creating genuine, human connections with their consumers.

But here’s the catch — understanding how to make those connections is getting harder. Consumer feedback preferences are evolving; customer journeys are even more complex, and expectations continue to rise.

Based on responses from more than 28,000 consumers across 26 countries (10,500 across Asia Pacific & Japan), our fourth annual Consumer Trends Report shows just how valuable those connections really are and how you can start building them in the year ahead.

Looking for our latest 2025 consumer trends report? You’ll find it here.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this report, you’ll learn:



  • The four consumer trends shaping 2024
  • What the trends mean for businesses, including the opportunities and the risks ahead
  • Expert advice on how to navigate the findings

The world’s top brands trust Qualtrics to deliver breakthrough experiences