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Buy Qualtrics Online
Superior research,
available today
Jump-start your research programs with the most sophisticated online research software. Qualtrics Strategic Research is now available on a self-serve basis for $420 USD/month ($5,040 USD billed annually) for 1,000 responses shared across all users.
Get started with the world’s most sophisticated research software
Qualtrics Surveys
Free account
No credit card required
Best for individuals who need feedback for every situation in one language of choice
- Single user account with 3 active surveys, 30 questions per survey
- 500 total responses
- 50+ survey templates designed by industry experts
- 8 question types
- Skip, display, and branch logic
- Limited styling options (fonts, colour, templates)
Strategic Research
Special Online Pricing
$420 USD/month
$5,040 USD billed annually for 1,000 responses shared across all users
Best for small teams, individuals, and academics that need access to qualitative and quantitative research capabilities, and don’t need a high volume of responses
- Unlimited users, surveys and questions per survey
- 1,000 responses total across all users
- 23 question types (including video/audio responses)
- 20+ pre-built, guided solutions, including Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment and more
- Advanced analysis, including video feedback summarisation powered by generative AI, crosstabs, and statistical analysis tools
- Dashboards and highlight reels
Strategic Research
AVAILABLE BY QUOTE ONLY
Custom pricing
Pricing based on interactions including number of survey responses and minutes of video feedback
Best for enterprise organisations and teams that need robust qualitative and quantitative research with high volumes of responses to drive business outcomes
- Unlimited users, surveys and questions per survey
- 5,000+ responses
- 23 question types (including video/audio responses)
- 20+ pre-built, guided solutions, including Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment and more
- Advanced analysis, including video feedback summarisation powered by generative AI, crosstabs, and statistical analysis tools
- Dashboards and highlight reels
Compare features and options
Product
Strategic Research
Custom pricing
Languages
Offered in one language of choice
Surveys: 70+ languages
Dashboards: 24
Surveys: 70+ languages
Dashboards: 24
Advanced
Survey Builder
Basic only
Use reference blocks, HTML markup, allow end of survey redirect URLs, and enable IFrame support
Use reference blocks, HTML markup, allow end of survey redirect URLs, and enable IFrame support
Question Types
8 question types
23 question types including captcha verification, heat map, hot spot, graphic slider, file upload, and highlight text; includes custom Javascript logic
23 question types including captcha verification, heat map, hot spot, graphic slider, file upload, and highlight text; includes custom Javascript logic
Video & Audio Data Collection & Tools
Video feedback, audio feedback, video diaries, focus groups, and in-depth interviews
Video feedback, audio feedback, video diaries, focus groups, and in-depth interviews
Survey Templates & Guided Solutions
50+ survey templates
50+ survey templates and 20+ pre-built solutions across market, product, and brand methodologies
50+ survey templates and 20+ pre-built solutions across market, product, and brand methodologies
Expert Review
Automatically reviews survey design to ensure methodology best practices, response quality, and compliance with internal policies and PII
Automatically reviews survey design to ensure methodology best practices, response quality, and compliance with internal policies and PII
The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences
RESEARCH SOFTWARE_
Frequently Asked Questions
One buying option is only available online, with a limit of 1,000 responses shared across all users. The other option is for customers who anticipate needing a higher volume of responses or interactions and will need to contact sales for pricing.
You will always have the option to upgrade your trial with a credit card, directly from your account. If you do not upgrade, after 30 days your trial account will be automatically downgraded to the Qualtrics Surveys free account. You will retain access to your surveys or responses, but will lose access to more premium Strategic Research features, such as advanced question types and advanced analytics, among others.
The Qualtrics Surveys free account is designed for simple surveying, or a very basic introduction to Qualtrics’ XM platform. The Strategic Research trial is time-limited and expires after 30 days, but during the free trial period, users will have access to a wider selection of premium Strategic Research features and XM platform capabilities, including but not limited to advanced question types and advanced analytics.
The online-only buying option is for customers who will need no more than 1,000 responses shared across all users. If you anticipate you will need more than 1,000 responses, our Sales team can help you find the right plan to meet your research needs.
If you sign up for a Qualtrics Surveys free account, you will still have the option to temporarily upgrade to the 30-day Strategic Research trial from within your account. You will also have the option to purchase an online-only Strategic Research plan from within your account, with a credit card.