Specify which data should appear in your Cross Tabulation, and choose how it should appear.
Cross Tabulation Options
Navigation Tools: Use the Row/Column Selector tool to select individual rows and columns. Select the Custom Highlighter tool to select any cell, and the Grabber Tool to drag the cross tabulation for easy navigation.
Color Scheme: select from a list of available color schemes for your Cross Tabulation.
Data Options List: Select which data is shown on the Cross Tabulation and how it is represented.
The following data options are available:
Frequencies: How many participants gave both answers for a given cell.
Expected Frequencies: The expected number of participants to give both answers for a given cell, assuming all responses are random.
Actual – Expected: The difference between the actual and the expected frequency for each cell.
Row Percents: The percent of the row total that each cell represents.
Column Percents: The percent of the column total that each cell represents.
Show Banner Means: Display the mean response for each banner.
Show Stub Means: Display the mean response for each stub.
Show Question Totals: Display how many total responses each choice received.
Show Totals: Display how many participants in a banner answered the choice in the stub, and vice versa.
Show Recoded Values: Display the coded value for each choice on the tabulation.
Decimals: Select how many decimal places to display for values in the tabulation.
Data Highlighter: Create conditions to automatically select data in the tabulation.
Advanced Options: Select whether to Calculate Stats Based on Respondents (default) or to Calculate Stats Based on Responses (may be higher than the number of respondents if you are dealing with a multiple-select question). Also select whether to Ignore non-responses or to Show non-responses as an extra row and column for each banner and stub.
Export Options: Export your Cross Tabulation to Excel or PDF.
Add Filters: Filter your Cross Tabulation to only show responses that meet a given criteria. Set the criteria using the same technique described for Display Logic.