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Look & Feel Basic Overview

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About the Look and Feel Menu

The way your survey looks can impact how well it performs, so we’ve given you lots of ways to customize how your survey appears to respondents. Whether you use a branded theme built by your organization, or you choose to individually customize specific survey elements yourself, Qualtrics lets you build visually appealing surveys like no other platform.

To access these customization options, go to the Look and feel menu in the Survey tab.

Look and Feel button in upper-left of Survey tab

Customizing a Project’s Appearance

Using the Look and feel menu, you can customize many aspects of your survey’s appearance. Here are some common changes you might want to make, complete with links to relevant support pages:

  • Change the survey theme: Choose from preconfigured settings for quick and easy survey theming
    Qtip: If you’re a Brand Administrator and want your colleagues to use branded themes, you can build themes for the whole organization to use.
  • Brand your survey: Add a dynamic logo, background, header, and footer to make your survey instantly recognizable.
  • Change the survey layout: Customize the appearance and button styling of your survey.
    Qtip: Try the simple layout! This layout has been optimized for usability, mobile-friendliness, and accessibility, while having access to exclusive question types not available to other layouts.
  • Limit questions per page: Determine how many questions should appear on each page of the survey, without having to add many separate page breaks.
  • Customize the Next and Back button text: Customize the Next and Back button text to fit your survey’s needs. This feature also allows you to choose a translated message for your button text, enabling multi-language surveys.
  • Add a progress bar: Show respondents how far along they are in your survey.
  • Change colors: Set the primary and secondary colors for your survey.
  • Change fonts: Apply a font typeface and sizing to your entire survey.
  • Control survey motion: Determine how your survey moves. You can set the page transition animation, enable survey autoadvance , and set your survey to autofocus on the currently selected question.
  • Add custom CSS: Add custom CSS to your survey to accomplish endless custom survey theming.

Customizing Look and Feel in Different Projects

The look and feel menu functions the same in just about every type of project where you customize a survey. This includes:

FAQs