What is Conjoint Analysis?
Conjoint analysis is a marketing technique used to assess the weights individuals place on different features of a given product or service. When using conjoint analysis, the researcher is concerned with the identification of utilities—values used by people making trade-offs and choosing among objects having many different attributes/characteristics.
Your Choice of Conjoint
There are several different typs of conjoint analysis, and Qualtrics can help you perform any kind of conjoint project you need:
- Choice-Based Conjoint (CBC)
- Rate-Based Conjoint
- Adaptive Conjoint Analysis (ACA)
- Discrete Choice
- Full Profile
- Two Attribute Tradeoff
- Hierarchical Bayes
Qualtrics and Conjoint
The Qualtrics Research Suite is equipped with a conjoint creation wizard that uses the self-explicated conjoint model. The conjoint wizard is built right into the tool and can set up a conjoint survey easily and quickly. In the self-explicated model, the respondents are asked “direct” questions about the desirability of a particular list of products and profiles. Using the Research Suite, you can build and deploy a conjoint question set in under twenty minutes. If you know the features/levels for the product/service that you want to evaluate, the survey engine handles all the complex logic of preparing questions for feature and level presentation.
Conjoint analysis is available in the Qualtrics Research Suite, but we also take it a step further. Qualtrics Professional Services Team can perform an entire conjoint project designed especially for you. Our research experience sets us apart to ensure you receive the most thorough conjoint analysis results.
Qualtrics’ Professional Services Team is well experienced in conjoint analysis software. The team is headed up by Scott Smith Ph.D., who is one of the most published conjoint analysis scholars in the world. The team has undertaken numerous conjoint projects for clients involving anything from pharmaceuticals to employee benefits to product design.
Qualtrics can design your conjoint, direct the surveys, analyze them and then report back to you. This whole process is designed to be easy and effortless for you. Once we’re on board, your job is just to sit back and wait for the results.
Be sure to contact us at email@example.com or 800-340-9194 if you have any questions about conjoint analysis or for a free consultation.