XM Knowledge Base
CUSTOMER EXPERIENCE EBOOK
How to create a successful omnichannel retail strategy
With customers diversifying how and where they shop, creating consistent, personalized omnichannel experiences is more important than ever to driving growth, and strengthening loyalty. Retailers need to be able to provide experiences on channels that suit each customer best, and make the journey as seamless as possible.
Learn how to design experiences that span multiple channels, enabling customers to complete their journeys seamlessly, using the channels they prefer.
What you'll learn in this eBook
- How to apply McKinsey’s new omnichannel maturity framework to your business
- Five actionable steps to start maturing your omnichannel retail strategy today