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LiLi Wong

Author Bio

LiLi is the product marketing lead for Digital CX at Qualtrics. She has extensive experience building go-to-market strategies, bringing products to life that solve for customer pain points and enabling a digital-first customer experience.

Articles attributed to LiLi Wong

Drive fast business impact with in-moment, in-context digital engagement

In today’s economic times, with budget cuts and less headcount, brands are facing an increasing pressure to grow their business. The question digital leaders are asking themselves is: How to drive m...

By LiLi Wong

DX Metrics: Drive business impact by humanizing the digital experience

As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s natural that more and more businesses are investing in maximizing ...

By LiLi Wong

A personal approach to customer experience with preference data

From the way we work to how we purchase goods and services, every facet of our day-to-day life has been influenced by digital acceleration over the past few years. But as we find ourselves inundate...

By LiLi Wong

Featured Posts

Turning reactive CX into proactive CX

For decades companies have invested billions in issue resolution — that is, taking action to rectify a problem after a bad experience has taken place, knowing that it will prevent some customers fro...

By Rachad Davis

3 key ways AI can help drive human-centered government

Integrating Artificial Intelligence (AI) may seem counterintuitive to a “human-centered” strategy, but future-focused leaders have figured out how to leverage AI to design human-centered governmen...

By Hannah Burn, Rishi Vajpeyi

Qualtrics again named a Leader in 2024 Gartner® Magic Quadrant™ for Voice of the Customer report

The Gartner® Magic Quadrant™ for Voice of the Customer (VoC) 2024 report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC market once again. In t...

By Qualtrics

Qualtrics now a CMS-approved vendor to conduct the Health Outcomes Survey

At a time when customer experience and Quality teams are being asked to consolidate, reduce redundancies, and justify spending, industry leaders are centralizing their CX investments in purpose-built,...

By Noah Gilbertson