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Adam Bunker

Author Bio

Freelance copywriter, editor, creative strategist and all-around content wrangler with 15 years of print and digital experience.

Articles attributed to Adam Bunker

Conversational AI: Exploring the future of experience management

Natural language processing, generative LLMs and virtual assistants… What do these industry buzzwords have in common? They all come under the umbrella of conversational AI – the process of turning...

By Adam Bunker, James Skay

7 proven ways to measure brand equity

What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavio...

By Adam Bunker

Featured Posts

Turning reactive CX into proactive CX

For decades companies have invested billions in issue resolution — that is, taking action to rectify a problem after a bad experience has taken place, knowing that it will prevent some customers fro...

By Rachad Davis

3 key ways AI can help drive human-centered government

Integrating Artificial Intelligence (AI) may seem counterintuitive to a “human-centered” strategy, but future-focused leaders have figured out how to leverage AI to design human-centered governmen...

By Hannah Burn, Rishi Vajpeyi

Qualtrics again named a Leader in 2024 Gartner® Magic Quadrant™ for Voice of the Customer report

The Gartner® Magic Quadrant™ for Voice of the Customer (VoC) 2024 report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC market once again. In t...

By Qualtrics

Qualtrics now a CMS-approved vendor to conduct the Health Outcomes Survey

At a time when customer experience and Quality teams are being asked to consolidate, reduce redundancies, and justify spending, industry leaders are centralizing their CX investments in purpose-built,...

By Noah Gilbertson