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Net Promoter Score® Category Ratings

CX Edge Thailand 2023 - NPS® Ratings Data Snippet

Net Promoter Score® Category Ratings

The Net Promoter Score® is a measure of loyalty used by many organisations. Whilst NPS® scores are often compared, they can differ markedly depending on the context. In this data snippet, we’ve provided the average NPS® scores for 20 consumer categories in Thailand and how they compare to the national consumer average.

Net Promoter Score, Net Promoter, and NPS are registered trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld.

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In this report you’ll learn…



  • What is a Net Promoter Score®
  • Average NPS® across 20 consumer categories in Thailand
  • How these consumer categories compare to the national consumer NPS®

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